6 Do’s and Don’ts of Outsourcing Your First SEO Agency
Any small business that outsources an SEO reseller can find making the right decision to be a tightrope act. This is especially true if you haven’t done this before. And given the competition you’re up against, the stakes couldn’t be higher.
SEO can be a fairly simple concept on paper. But it is a lot to take in when you try and execute it in practice. And while outsourcing takes a significant burden off your shoulders, there are right and wrong ways to do it.
DO Ask For A Referral
Outsourcing your SEO means putting your trust in someone else. So, it’s best to start small and with someone who knows the ropes. Start by asking trusted friends and colleagues for referrals. If you know anyone who has hired an SEO agency before, explore their experience and whether they’d recommend the agency again.
DON’T Pick the Cheapest Agency Out There
Treat SEO as an investment, because it is. While you might be tempted to choose a firm that charges less, this could be a big mistake. Make sure that you’re getting the most bang for your buck. Look at each agency’s case studies and past projects before gauging prices and packages.
DO Prioritize Experience In Your Field
The best SEO Companies have years of experience in the field and have worked with clients just like yours before. They’ll know how to rank your site effectively and cater to the ideal client base.
DON’T Discount User Experience
User experience is just as important as the technical aspects of search engine optimization. Ensure that your SEO outsourcing pick understands the significance of customer experience. In other words, they should know how to make websites look good on any device and that it loads quickly.
DO Define Your Goals Clearly
Know exactly what it is you want them to accomplish for your website before agreeing to outsource. What keywords do you want to rank? How many visitors per month? What kind of budget do you expect?
DON’T Expect Results Overnight
Some businesses think that hiring an SEO agency means jumping up in rankings overnight. Unfortunately, this isn’t true. SEO takes time, so be patient and don’t expect instant results from your new partner.
This guide should be useful on what to do and avoid when you outsource SEO resellers suited for your business. All in all, make your first hire count for your sake.