Signs Your Current Website Needs A Makeover
These days, simply having a website for business is not going to cut it. You need a responsive, attractive and high-quality website if you want to impress your target audience. In fact, if you have a poorly designed, impractical website, you could be scaring potential customers away!
If your website was created some years ago, chances are that it needs a bit of a transformation in order for it to be a true reflection of your brand identity today. As Western Sydney web design experts, the team at Esteem Media has put together a list of four signs that may indicate your website needs a makeover.
It Feels Outdated
If you compare your website to some of your competitors and you instantly feel as though your site looks outdated and behind the times, this is a 100% surefire sign that your site needs a makeover. Look at your site through the eyes of a potential client who is seeing it for the first time. You need your site to look clean, fresh and modern to instil confidence in the person viewing it.
If your site is not mobile friendly, then you might as well not even have a site. The majority of web users browse the web using mobile devices, so your website needs to cater to these users. If not, you could be losing out on potential clients. It’s time to get with the times and update your site so that it is responsive and mobile-friendly.
No Conversion Optimisation
Your website should be encouraging viewers to take specific steps, such as signing up for newsletters, getting in touch and buying products. Without the right call-to-actions in place, these things are unlikely to happen. A website that is optimised for conversions is likely to convert far more first-time viewers into loyal customers.
Slow Loading Speeds
Web users are becoming increasingly impatient, so if your website is slow to load, you could very well end up losing a customer. There are many ways in which your website loading speeds can be sped up so that you are in line with your competitors.
Are you looking for Western Sydney web design experts to handle your website’s makeover? Esteem Media has been involved in dozens of web design projects for a wide range of clients and we’d love to add you to the list. Contact us today!